Web Performance Business Analysis
Deliver quality Web experiences to maximize revenue and customer satisfaction
Gomez’ Web performance business analysis enables companies to maximize revenue and customer loyalty by optimizing Web performance for key online transactions, because as little as a one second delay in page response time can impact conversion rates by 7%.1 Gomez solutions find customer experience problems undetectable by traditional web analytics tools by enabling the most comprehensive view of the real user experience, leveraging the world’s largest testing network. Using Gomez enables you to improve revenue and customer satisfaction by resolving problems before your customers find them and they impact your business results.
Did you know that 40% of consumers will wait no more than three seconds for a Web page to load before abandoning a site?2 Read Why Web Performance Matters and how poor web performance impacts your business results.
Aberdeen Group found that an average of one second delay in Web page response time negatively affected page views, conversions and customer satisfaction.1
Why Gomez Web Performance Business Analysis?
Web performance business analysis provides the capability to analyze the impact of Web performance problems on business results and helps your company find problems before your customers do. With Gomez you can:
- Maximize revenue, drive customer loyalty and promote brand
- Optimize Web performance for key transactions across users, multiple browsers, geographies and mobile devices
- Deliver optimal rich media and interactive experiences
- Increase paid and organic search ranking through improved landing page response time
- Test new site features, marketing campaigns and regional sites before peak periods
- Align Web application delivery to business goals
- Quantify and track impact of Web performance on business results
- Ensure new Web features or third party technology providers (hosting providers, ad networks, design agencies, CDNs, etc) don’t harm Web site performance
- Benchmark your Web performance against the competition with industry-recognized independent metrics
- Justify return on Web technology investments by comparing to industry leaders
- Identify availability, response time and consistency performance gaps for your key web pages, transactions and mobile applications
Gomez Web Performance Business Analysis Solutions
With Gomez Web performance business analysis solutions you can quantify the impact of user experience problems to your brand and revenue and benchmark your performance against the competition and industry leaders.
- Gomez Benchmarks — Gomez offers the most comprehensive set of global Web performance benchmarks in the travel, media, finance, software and retail developed over 10 years of expertise. Gomez benchmarks provide visibility into your performance versus the competition. They rank availability, consistency and response time for key Web pages, transactions and mobile applications.
- Business Pulse Dashboard — With Gomez dashboards, you can analyze Web performance and its contribution to overall business performance. Gomez dashboards use data from across the Gomez platform to provide a complete picture of revenue and customer satisfaction that may be at risk.
- Web Performance Analytics — Gomez Web Performance Analytics uses real user passive monitoring with a method much like Web analytics ‘tags’ to monitor how your site performs for actual visitors. It can help you identify the root cause of site performance issues for key user segments and the impact on your business.
What Customers Are Saying
We know that when consumers see enhanced marketing from brands — such as videos, tours, 360 views, complete feature descriptions, user manuals and more — sales increase for both the brand and the retailer, on average by 6 to 25 percent. But the sales opportunity hinges on the customer’s online experience — if a page loads too slowly or the content doesn’t appear, the customer is likely to click over to a competitor’s site. We firmly believe that using Gomez gives us an edge in the market and helps to enhance revenue opportunities for both our brand and retail customers.
Jed Alpert, VP of Marketing, Web Collage
Gomez’s Web performance monitoring not only provided a 360 degree perspective of our site’s performance … but also helped us achieve a 50 percent reduction in the duration of our most important seven step transaction.
JAlan Higley, VP Marketing, Coolibar
A positive online experience can strengthen brand loyalty, especially banking online. It’s not just a matter of speed but confidence in the success of the online experience. In this highly competitive financial services market, BMO’s brand must also represent a top-quality online experience and Gomez’s Web performance monitoring solution helps us ensure we deliver on that promise.
Bal Sahjpaul, Director of ebusiness, BMO Bank of Montreal
The quicker our pages load, the less likely a visitor is to bounce from our site. Given our Web site is our core revenue generator, it’s vital that we can measure how our Web pages perform — from the point of view of customers around the world — and speedily head off issues that could impact our brand and revenue. Using Gomez’s Web performance management has become part of the fabric of our operations, and optimizing the end-user experience is a shared goal of marketing and IT.
Andrew Hahn, Manager of Online Marketing at Luxury Link
1 “The Performance of Web Applications: Customers Are Won or Lost in One Second,” Bojan Simic, Aberdeen Group, November 2008.
2 “eCommerce Web Site Performance Today,” Forrester Consulting, August 17, 2009
